KOC Campaign Marketplace for Small Brands

Small brands often struggle to find the right KOCs for their products. They waste time searching manually, negotiating with creators, and managing campaigns across multiple platforms.

Small and medium-sized brands, e-commerce sellers, DTC brands, marketing agencies, and businesses that want affordable influencer campaigns without hiring a large marketing team.

Existing influencer marketing platforms often focus on larger brands or provide creator discovery without simplifying the entire campaign workflow for small businesses.

A marketplace that connects brands with relevant KOCs based on niche, audience, location, budget, engagement, and content style. Brands can post campaigns, receive creator applications, compare profiles, manage deliverables, and complete payments through one platform.

The platform charges brands a 10–20% fee on each completed campaign. Additional revenue can come from premium brand subscriptions, featured campaigns, and optional creator promotion tools.

Launch through TikTok, Instagram, LinkedIn, and creator communities. Acquire the first brands through direct outreach and attract KOCs through referral programs and creator-focused content.

The business can operate with a relatively lean technology team. Revenue scales with campaign volume, while the main costs are platform development, payment processing, customer acquisition, and support.

The main challenges are attracting enough brands and KOCs to create a healthy marketplace, maintaining creator quality, preventing fraudulent activity, and building trust around campaign delivery and payments.